Vodafone Qatar is one of the largest telecommunications companies. Vodafone Qatar is a part from the well-known brand of the Vodafone mother company. It is the owner of the telecommunications networks, the second public mobile, and the services license in Qatar. Vodafone Qatar has a great major objective, which is to be one of the most well known brands in Qatar. Moreover, the company of Vodafone is aimed at providing world-class telecommunications infrastructure that helps in supporting the Qatar National Vision 2030. However, the company faces strong competition from a company like Ooredoo. So, Vodafone seeks to attract new customers and keep loyal customers through smart management and leadership styles.
History of Vodafone Qatar:
Vodafone Qatar starts to enter the world of mobile networks on 1 March 2009. After that, It begins to deliver the best values, services and products to its clients and customers with a range of great and new techniques and strategies. Moreover, Vodafone Qatar lunches fibre-based client and enterprise fixed-line services in order to build a world-class coverage IP network in October. In 2015, Vodafone Qatar becomes fully committed to Islamic Sharia practices in the strategic work of the company, which is including financial and commercial operations.
Vodafone Qatar Management Strategy:
Vodafone Qatar is one of the most successful telecommunication company in Qatar. This is because it uses many management strategies that help in supporting the company and push it to the front as well as located it in a great position among other telecommunication companies in Qatar. For that, Vodafone Qatar uses the strategic partnership to expand Vodafone Qatar’s fixed and mobile networks to machines and devices. These machines and devices are used to enable Smart City applications. For instance, smart medical devices, intelligent transport, smart metering, and security systems.
As a kind of a management strategy, Vodafone Qatar is well-known for being the best creator of social media strategy especially in telecommunications at the marketing awards Middle East. This marketing awards Middle East is provided for the company due to its great reputation and the best offering services and products to the customers and clients. This also results in gaining the loyal and engagement reputation for the company of Vodafone (Times, G., 2013, paragraph 1).
Organizational Structure of Vodafone Qatar:
Recently, Vodafone Qatar announces new organizational structure for its company that is aimed at ensuring great efficient and effective delivery of Vodafone priorities in 2015. The change in the organizational structure of Vodafone Qatar allows the company to implement its clients and enterprise plans more rapidly and dependably. Moreover, it will allow the company to accelerate growth in unified communications as well as achieving greater productivities from scale. The new change in structure will be as following; it will merge its Northern & Central Europe and Southern Europe regions into one Europe region. It will merging the work its Turkish operating company with the Africa, Middle East and Asia-Pacific region (Group, V., 2013, paragraph 1 and 2).
Furthermore, Vodafone’s new organizational structure change includes the creation of an expanded Group Commercial function, unified communication, comprising Brand, Consumer, Stations, Customer Operations and Partner Markets. Finally, according to the Vodafone Group Chief Executive Vittorio Colao, he announces that these organizational structure changes will help the companies of Vodafone to meet the demands of its customers, enhance the client experience, and grow the companies’ commercial strategy more speedily and steadily (Group, V., 2013 paragraph 1 and 4).
SWOT Analysis of Vodafone Qatar:
Strengths:
1- One of the most strongest telecommunication companies in Qatar.
2- Large number of employees.
Weaknesses:
1- Future profitability.
2- Great loan amounts.
3- Tax forms.
4- Small business units.
5- Brand group.
6- Future debt rating.
Opportunities:
1- Stakeholders investments.
2- Increasing the income level.
3- Innovative acquisitions.
4- Fresh markets.
Threats:
1- The changing taxes.
2- Increasing the attitudes of competition and lowering the profits.
3- Making an increase in the labor costs.
4- Government regulations regards a great threatens to the company.
5- Technological problems may delay the working progress of the company.
