Pepsi is considered as one of the most famous companies in the world. Pepsi Co. has established a carbonated soft drink called Pepsi. PepsiCo is a world leader in convenient snacks, foods, and beverages. This company can spread its products in the whole world. In that report, I will talk about one of the products of this company and how that company managed to get great share in the market of carbonated soft drink. I will talk about the product of that company i.e. Pepsi and how that product produced and packaged to reach the end users and customers of this product in all parts in the world. The goal behind this report is to detail how that product being produced, manufactured and packaged and to reveal some important information about this product.
History of Pepsi Company:
Pepsi Co. is a leader company in the fields of snacks, foods, and beverages. There are many brands of this company such as Pepsi-Cola, Mountain Dew, Diet Pepsi, Lay's, Doritos, Tropicana, Gatorade, and Quaker. All customers from different places in the world can reach different products of this company. In 1965, Pepsi Co. was founded as it was a merger between Pepsi-Cola and Frito-Lay. Pepsi Co. is considered as one of the leading and dominant company in the field of carbonated soft drink.
The clients of Pepsi are more loyal and they see the products of Pepsi Co. as a part of their daily life. This affinity between the brand and the consumer leads to a high degree of loyalty and makes the purchasing decision easier. The increase of the customer loyalty can justify the increase of the number of branches of these products to all the worlds. Pepsi extends its productions to satisfy the needs of the customers from different places. Such as it wants to market a diet cola, it “extends” its brand equity—everything that has gone into building the brand that is the Pepsi generation—into the product called Diet Pepsi. This brand extension leads to the increase of the customer loyalty for different products of the company.
Pepsi Product Mix:
Pepsi Co. provides different products in order to satisfy the needs of the customers. The products include snacks, foods, and beverages. Each product includes different products such as beverage which includes Pepsi, Pepsi diet, Miranda, Pepsi diet and other. The company provides goods for different customers in the world. The company offers them in all over the world. The products of Pepsi Co. spread in the entire world. The products include Beverage Products; Diet Pepsi, Gatorade, Mountain Dew, Thirst Quencher, Tropicana, Aquafina Bottled Water, Sierra Mist, Savory Food Snacks; Fritos Corn chips, Cheetos, Ruffles Potato Chips, Lays Potato Chips, Tostitos, Doritos and other Food Products - breakfast cereals, cakes and cake mixes.
Pepsi Products Overview:
Pepsi is considered as a carbonated soft drink sold in stores, restaurants, and vending machines. Pepsi is one of the most popular and biggest-selling soft drinks in the world, as well as the best-known product in the world. Pepsi is a good manufactured to end users in different places in the world. Pepsi is the greatest carbonated product sold in all over the world. Pepsi can activate the function of memory and provide the refreshment for the memory of human beings. The carbonated products can provide calcium and magnesium for drinkers. The product can gather different people in order to drink this product. It can increase the friendship among different people. Psychologically, the soft drink can ease the human memory and activate the function of minds. Although there is a great competition for this product, this product may be sold in different places in the world. The competitors are Coca Cola and Seven Up which can threaten the position of the product in the market. One Pepsi can costs QAR 1.5 so the price of this product is affordable by many people in the world. Furthermore, there are different sizes with different prices in the market.
Pepsi Products' Packaging:
Pepsi Co. used the best in class design and use of materials in order to manufacture Pepsi product. The company maintains the highest quality and hygiene standards. The company uses values, costs and performance in order to satisfy the needs of customers. Additionally, the company uses the least possible environmental footprint. The company uses the recycled content or materials from renewable sources. The company achieves a lower carbon footprint by ensuring efficient energy usage across the product lifecycle. The company uses the highest quality for the products to satisfy the needs of customers.
Pepsi Product Life Cycle:
The product is currently going through the maturity stage. This maturity stage lasts longer than all other stages. Management has to pay special attention to products during this stage of the product life-cycle. The management shall pay an attention to the prices and the cost of production with the increase demand over the products. There are five life cycle; development, introduction, growth, maturity, and decline. Pepsi is currently in the maturity stage, which is evidenced primarily by the fact that they have a large, loyal group of stable customers. Cost management, product differentiation and marketing have become more important as growth slows and market share becomes the key determinant of profitability.
Pepsi Product Adoption:
The product adoption revolves around ensuring involvement, communication and satisfying individual and group concerns and needs prior to and during installation. The company needs the time, effort, commitment and leadership to know all basic things around this matter. Pepsi Co. spreads its brand through the whole world with its commercial in order to attract the interest of its customers, in the big events such as world cup to raise the awareness of its customers from the whole world. Through this way, Pepsi Co. sponsors the high events in the world to attract their interest for the products.
In order to know the results of its product in the customers, the company evaluates the opinion of the customers in that company and can try a lot of sources in order to reach the final one. Pepsi Co. tries the suggestions of the customers and tries to find solutions for different problems. The next stage is the adoption, when the customers like these products, they will purchase them and they will buy them again and again. So the company will confirm the product and services to be used by customers in all over the world.
Pepsi Product Extension:
Pepsi Co. is one of the companies, which increase its brand in order to satisfy the desires of different people from different places in the world exactly like its biggest competitor; Coca-Cola Company. Extending a brand outside its core product category can be beneficial in a sense that it helps to evaluate the product category opportunities, identifies resource requirements, and lowers risk, and measures brand’s relevance and appeal. The company invents a lot of brands to compete with different customers form different places.
This report talks about Pepsi Co. and its brand image. Furthermore, this report provides some details about one of its products which is Pepsi. We talked about the product mix, product packaging, product lifecycle, product adoption and product extension.