Globalization is such a new term which is being used recently in the twentieth century. It means that everything could be at fingertips even if it is made in different countries. The increasing number of trade between east and west has drastically increase in the late century and the new millennium. However, globalization is a big term that include many attributes. It has its own advantages and disadvantages. Globalization is meant to be the enclosure and bringing everything closer; i.e. making the world a small village. It basically implies that the world has ended up coordinated financially, socially, politically and socially through the advances of innovation, transportation and correspondence. It is verifiable that globalization has brought about both positive and negative impacts which should be tended to as needs be. In this research, one will be explaining the implications, effects and impacts of globalizations on mass media and technology. Globalization which affects media is affected by trade which depends on media (Surugiua & Surugiub). Speaking of impacts, it could be positive and negative. Hence, one will be understanding the differences between the two major impacts and how to make the good use of globalization in mass media. It is known for everyone that globalization is new to the world in the past few decades. Therefore, this essay will be shedding the light on most of the crucial elements that could strengthen statements and analysis of globalization on mass media.
Defining the East as a Big Market:
The current idea that globalization might want to define the east as one huge market. This market should be as uniform as much as possible. Hence, the most important driving force in this process of development and economics is always used to purse this levelling process to look natural development that would not be influenced. In this regard, mass media which is drastically privatized has become part of the major economies. It has ever been more refined as means of influencing their audiences and customers. It normally joins in a solid and strongly with the process of privatization. Nevertheless, many people are less critical and neglect reporting such events. Whatever show up on TV screen is absolutely presented in book and newspaper is described to be the truth instead of subjective and idealistic reporting by anchors and authors. Moreover, people consider their value and objectives from the press more than considering the fact they should pay more attention to themselves. Media is also used to entrench the state of quo (Larsson). The blame for this reason cannot be only passed on to the media. However, it should be also accounted to self-determination and self-responsibility where everyone is are of his responsibilities either by accepting external values or surrendering to objectives.
With the increasing and heavy access to the internet, there has been a global platform has been established accompanied with the highly expansion of the web. The advancement of technology has not been only seen in social boundaries. It has also brought huge transformation in most of the fields of life. Marshal McLuhan, a Canadian theorists, expected and publicized the idea of global village in the 60s. According to him, the world has become a small village and thanks to the advancements in technology and science. Humans everywhere lives closer than ever. Hence, sharing information and news have become a matter of seconds to be sent to different parts in the world. In this regard, media has been dramatically impacted. A huge change in terms of normal media we have known for years before the plethora of internet and social media. Media plays a role in globalizing some cultures and languages (Steger). Globalization has led to positive things and negatives. For positives, sharing science and experiences in different fields came with benefits to us in general. Also it came to destroy emerging markets somehow and increasing of jobless people and poverty.
Spreading Knowledge Easily and Quickly:
The media create the experience of the world shared time, more often about getting people to know everything around the world very easily and quickly. Communication between humans have a change to contact each other very easily as well. A casual look at the global market will certainly reveal the competition everywhere. Despite the many and countless benefits one can definitely see based on study and knowledge to globalization, there are some real consequences and impacts on media. The majority of media agencies and firms are owned by a limited number of wealth corporations and individuals. Local media has been swallowed years ago by conglomerations. Freedom of speech has seen crucial implications and difficulties because of the endless threats created by these multinational corporates. They deems to drown the voice of truthfulness for the favor of more cash in their bank accounts. The voice of local media with everything helping them has been forcefully eliminated. Media giants have all the rights of globalization of media. They have got their power concentrated. They have merged often with other firms that are barely related to the media field. Same happened with the GE buying NBC. Multinational media corporates release their products with maximum hopes of gaining potential and huge profits while decreasing the cost of production.
The use of low-wage employees with high repression areas of emerging and poor market have played off one immobile national working force against another. Jobs have become usually performed locally and shipped to international markets which means if has been made with less than half the costs. Corporate agencies are increasingly profiting by eliminating and cutting costs of selling to international viewers and audience. In the meantime, American Middle class is disappearing with the less of available jobs. Multinational media agencies are not even held accountable for what they are doing. Only governments have the power and authority to regulate the media. However, regimes are even manipulated by corporate agencies everywhere with benefits and incentives so government officials leave them stealing the people of all countries around the world. Imperialism of corporates have become stronger than governments and countries sovereignty. In the past two decades, there has been a rising trend in lowering regulations for the media. In between the years of 1980 and 2000, USA lived to witness an unprecedented historical increase of merging. Corporates were let to merge partially due to free market value on behalf of their governments. Nevertheless, extreme and unjustified merging has led to lowered public services of media agencies. The free market ideology has created near monopoly business deals. American media, for instance, was part of the government which is no more like that. A democratic society has to get the feeling that the increasing tax dollars are being send to lobbyists to fund their lucrative practices.
Media Became Available for All People:
Moreover, media is readily available for everyone than ever before. The number of media channels has dramatically increased which means the competition in the market is now fierce. The increased competition has not led to a bigger frame content diversity. However media content and media products have become sort of standardized to make more money according to the profit formula of the earlier mentioned media corporations. Media giants compete against each other all the time to get higher share of audience because it means more TV ads and extra broadcasting means money. Even dedicated news stations have also followed the same profit formulas. It can be seen from a different positions where lower quality of journalistic content and the unspoken statements of agreement across the audience as to what news is. In addition, media has become an industry that has rules and standards (Steger). There is an increasing desires among limited sectors of power to follow the way where the world is gaining extra money and profits formula. These effects has created censorship of media over the content itself which is controlled now by personalized media corporates. The sad fact the globalization has changed the media corporates into machines of profit pursing not the truth. Chasing the banknote became the norm and core of multinational media. There have been a witnessed increase in advertising campaigns in media. Media became basically funded by advertising. One incident that was related to Coca-Cola memo suggested that media content has been contaminated by the politics and desires of advertising firms. Noam Chomsky commented that globalizations means much narrower concentration of media sources. It will reflect the points of view of those who can amass the huge capital to run international media. Diversity and information will decline, media will get more and more advertiser-oriented.
In a nutshell, Globalization has an access to the general populations and media (Ojeili&Hayden). It was extremely offended by the misuse of humans and corporations in particular. It is very sad to see a global aim to be misused and abused by other and minorities regardless the majorities and leaving them behind with no truthfulness and eliminating all basic opportunities of fair living. It has been seen that mid class disappeared and all the focus now became on creating more sales of media no matter how it happens. Sadly, this is the ugly truth and face of modern globalization that rely heavily on capitalism and corporations.
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